If you’re thinking about starting an online business, you’ve probably wondered: Are eCommerce stores actually profitable? Can I really make money? The truth is, there’s no one-size-fits-all answer. Profitability depends on many things — the products you ...
Understanding money is critical in eCommerce, but financial terminology can be confusing. This glossary provides clear, concise definitions of the key terms you need to know—no complicated details, just practical explanations to help you make informed bu ...
Forget everything you think you know about ecommerce marketing. Those endless acronyms, strategies, and trendy terms don’t simply confuse—they’re hiding the real levers that make a store succeed. The reality is 75% of shoppers start their journey with ...
Even if you think you know your customers well, much of their behavior occurs beneath the surface, subtly influencing decisions in ways that are easy to miss. Research shows that 75% of online shoppers rely on product photos when deciding what to buy, em ...
Most ecommerce brands fail to hit their stride—not because their products lack quality, but because they misunderstand the people they’re trying to serve. Research shows that 70% of consumers abandon a brand after just two negative experiences. A confusi ...
Every business knows that leads are fleeting, attention spans are short, and opportunities don’t wait. If your sales funnel isn’t strategically designed, you could be losing customers before they even get a chance to see your value. Learning how to desig ...
Understanding how people move from discovering your business to becoming customers is one of the most important parts of growth. Yet many businesses skip this step. They focus on activities — ads, posts, emails — without understanding the structure behin ...
Losing customers is one of the biggest challenges any business faces. But before you can fix the problem, you need to know exactly how many customers you’re losing—and how often. That’s where churn rate comes in. It’s a key metric that helps businesses u ...
Getting started in ecommerce can be overwhelming, especially with so many different ways to sell online. This beginner-friendly guide to ecommerce sales concept comparisons breaks down the most common sales models—like B2C, B2B, dropshipping, and DTC—so ...
The path to higher eCommerce sales comes from understanding visitors, not from pushing harder on promotions. It’s about recognizing why people behave the way they do—and shaping experiences that gently guide them toward buying. Every click, scroll, and m ...
