In ecommerce, brand reputation is often misunderstood. Many store owners think of it as something abstract—reviews, ratings, social media sentiment, or how "known" their store feels. In reality, brand reputation is one of the most powerful economic lever
In today’s hyper-connected world, a business’s reputation is more visible and influential than ever. For small businesses, reputation is not just a byproduct of operations, it is a critical asset that directly impacts trust, customer loyalty, and revenue
