Even if you think you know your customers well, much of their behavior occurs beneath the surface, subtly influencing decisions in ways that are easy to miss. Research shows that 75% of online shoppers rely on product photos when deciding what to buy, em ...
Most ecommerce brands fail to hit their stride—not because their products lack quality, but because they misunderstand the people they’re trying to serve. Research shows that 70% of consumers abandon a brand after just two negative experiences. A confusi ...
